做企业不是做侠客。Doing business is not doing knight.
不想当将军的士兵不是好士兵，但是一个当不好士兵的将军一定不是好将。A soldier who does not want to be a general is not a good soldier, but a general who is not a good soldier is certainly not a good soldier.
今天会很残酷，明天会很残酷，后天会很美好，但大部分人会死在明天晚上。Today will be very cruel, tomorrow will be very cruel, the day after tomorrow will be very beautiful, but most people will die tomorrow night.
鸡叫了天会亮，鸡不叫天还是会亮的，天亮不亮鸡说了不算。问题是天亮了，谁醒了？Chicken called the day will be bright, the chicken is not called days or will be bright, day does not bright chicken said. The problem is the dawn, who woke up?
什么是团队呢?团队就是不要让另外一个人失败，不要让团队任何一个人失败。What is a team? A team is not to let the other person fail. Don’t let the team fail.
蒙牛不是策划出来的，而是踏踏实实的产品服务和体系做出来的。Mengniu not planned out, but the system of products and services and do it.
永远让你的队员知道你在哪里。Always let your team know where you are.
因为信任，所以简单。Because of trust, so simple.
在别人把你当英雄的时候你千万别把自己当英雄。如果你真把自己当英雄那么你就真的离死亡不远了。You don’t have to be a hero when someone takes you as a hero. If you really put yourself as a hero you really are not far from death.
对荣誉我没有心理准备。I have no psychological preparation for honor.
淘宝网的主业决不该放在与对手的竞争上，而是把眼睛盯在提升客户体验上。Taobao network’s main business should not be placed on the competition with the opponent, but the eye on the upgrade to enhance the customer experience.
在一个聪明人满街乱窜年代，稀缺的恰恰不是聪明，而是一心一意，孤注一掷，一条心，一根筋。In an era of smart people scurrying streets, precisely scarce is not clever, but wholeheartedly, put all your eggs in one basket, of one mind, a root reinforcement.
不要等到明天，明天太遥远，今天就行动。Don’t wait for tomorrow, tomorrow is too far, today.
有时候死扛下去总是会有机会的。Sometimes there’s always a chance to die.
机会永远在危险之中，当所有人都倒下了，你还能半跪着，机会就是你的。Opportunity is always in danger, when all the people fall down, you can still be a half kneeling, the opportunity is your.
男人的胸怀是让冤枉和委屈撑大的。Men’s mind is to let the injustice and injustice.
我自己不愿意聘用一个经常在竞争者之间跳跃的人。I don’t want to hire a person who often jumps between the competitors.
创业者书读得不多没关系，就怕不在社会上读书。Entrepreneurs have read little never mind, do not study in the society.
每个企业都会有使命感，但必须要有能做到的使命感！Every business will have a sense of mission, but must have a sense of mission to do!
一个创业者最重要的，也是你最大的财富，就是你的诚信。An entrepreneur is the most important, is your greatest wealth, is your integrity.